Johann Hari traveled the world in hopes of finding better ways to help drug addicts. After meeting with dozens of people, experts and junkies alike, he concluded, “The opposite of addiction is not sobriety. The opposite of addiction is connectivity” (TedTalk). One of the men he met along his journey is Canadian psychologist, Bruce K. Alexander, who conducted a study in the 1970’s called Rat Park. He put rats in empty, isolated cages with two water bottles; one with plain water and the other with morphine water. Nearly 100% of the time, the rats would become addicted to the drug water and eventually die from overdose. He also created a giant cage that he called Rat Park, with dozens of rats, cheese, and toys, along with the same two water bottles. It was like the Garden of Eden for rats. His studies showed that almost none of the rats in the connected environment became addicted or died. They barely touched the morphine water! After getting some of the rats addicted in the first environment, he moved them to Rat Park. These rats stopped using the drug water very quickly.